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Vidicom & InStyler Partner to Create Video Content with Celebrity Stylist...
The creative folks at Vidicom partnered up with notable celebrity stylist Dean Banowetz and InStyler to produce engaging branded video content. This strategic collaboration was a way for both Vidicom...
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How to get products featured on top TV Shows
Product placement, whether it’s a Mac computer in a movie or Blake Lively drinking Starbucks in “Gossip Girl,” has evolved into it’s own industry and a powerful extension of public relations for many...
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Brad Goreski, Catt Sadler, Whitney Port Join Simply Stylist Fashion & Beauty...
We’re always thrilled to see what Sarah Pollack-Boyd, founder of Simply Stylist, has up her sartorial sleeve. This weekend, she’s assembled a mighty feast of industry experts, networking, and of...
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Your Guide to Landing Red Carpet, Post-Award Show Fashion PR Coverage
The business of award show fashion is just that, a business. With media seemingly paying more attention to what actresses, pop stars and A-list celebrities don on the red carpet than what awards...
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Learn Top Fashion PR Secrets to Celebrity Placement
It’s that time again! Join me next Tuesday, June 17, for Build Your Fashion Brand’s second installment of the summer, Secrets to Celebrity Placement, live at 8pm. I’m so excited to announce guest...
View ArticleHow to Work with Celebrity Stylist Ali Levine
While it’s easy to get caught up in pitching your client’s fashion designs to magazine editors, having a great rapport with celebrity and wardrobe stylists is also key in creating brand awareness. Ali...
View ArticleThe Real Deal About Celebrity Gifting Suites
Ever since I began working in fashion and beauty public relations more about 10 years ago, I’ve received hundreds of email requests from media production companies inviting my clients to participate in...
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3 Steps to Working with Celebrity & Fashion Stylists
When I first moved to LA, I was helping with database work at a fashion company. I had to go through all of our rosters and make sure the information was up to date. One day, my boss asked me to call...
View ArticleDo These 3 Things to Run a Successful Fashion PR Showroom
Running a fashion PR showroom is a labor of love. It’s countless hours unpacking new collections, logging them in the system, tracking shipments and making sure your precious cargo is received at...
View ArticleThe Secret to Getting Beauty Products to Celebrities
We all know that celebrity affiliation with brands can increase exposure, legitimacy, and that “cool” factor (not to mention making us look pretty cool in front of our clients!). While fashion and...
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